Avatars from Blueberry Entertainment By John Kosner & J Moses It’s June, 2025 and we have tickets to the NBA Finals in Boston. Before we attend the game, we’re picking up one-of-a-kind outfits from Blueberry Entertainment. Yes, these outfits are actually for our avatars only (we have them for every…

By John Kosner and J Moses Last month, we watched the Academy Awards and were not surprised by the historically low TV viewership. Were you? Oscar’s 9.85 million viewers (down from 43.7M in 2014)? No Mojo. Today, we live in the Adrenaline Economy. Fans want action, involvement, real-time engagement. Entertainment…

by John Kosner & J Moses Tonight, again, will be the Tale of Two Rooms. In our living rooms, we will watch the Super Bowl, while jury rigging together a Twitter/Zoom solution (laptop in front of the couch) so each of us can interact with our friends during the game…

In the five years since Ed wrote “Handicapping the Netflix of sports” (SBJ, 3/2/28/1/16), streaming has boomed: Disney+, HBO Max and Apple TV+ have joined Netflix and Amazon and “over-the-top” is now materially affecting traditional cable. As predicted for sports, BAM and Disney combined to launch ESPN+; Amazon bought NFL…

Original Article: Sportico, by Ed Desser and John Kosner, January 15th, 2021 Last week, we wrote about electronic sports media heading into its “fourth quarter”-a new streaming epoch driven by developments in tech and entertainment. Today, we examine how the business will further evolve this decade. We expect the incumbent…

Original Article: John Wall Street, by Ed Desser and John Kosner, January 8th, 2021 The advent of electronic sports media’s “first quarter” started a century ago, first as radio game recreations from press reports in 1920, and then as live on-site play-by-play (boxing and Pirates-Phillies baseball) in 1921 on KDKA…

by John Kosner & J Moses — Both of us are big NFL fans and fathers of 13-year-old boys. But on Sunday, when we watch our favorite teams — the Steelers and the Giants — play on CBS and Fox respectively, our boys will be in their bedrooms with mobile devices on their laps, connected to friends…

By Ed Desser and John Kosner — Back in March, the NBA led a series of “postponements” and the sports industry hunkered down with the hope that play could resume over the summer. Sports has experienced a lost (NHL) season and shortened (NBA, NFL and MLB) ones before, but had never been entirely “on hiatus.” Now, we’re…

Prepared for Post-COVID Sports? By Ed Desser and John Kosner “Crisis” derives from the Greek word “krisis,” which means “turning point in a disease.” While all of us hope for medical breakthroughs signaling the end to the COVID-19 scourge, we have no assurances right now. What we do have is…